How to Create X Business Account?

Creating your profile

Once you’ve signed up, you’ll have the option to convert your account to a USA Professional Account. This will allow you to create a USA Professional Profile.
To convert your account, select “X for USA Professionals” from the left-side menu (swipe right to see it on mobile).

Here's what you'll need:

A profile image
Choose an image that is recognizable to your brand (logos work great!)

A header image 
Think of this as your billboard or window display. Use it to share what's new or timely.

A bio
Use 160 characters to share what you do, the value you provide, and why someone should follow you.If you’re using X for business, you’ll need a Professional Account. It gives businesses, brands, and creators access to specialized tools that personal accounts don’t offer, including analytics and profile spotlights, as well as extra ad management features.But with so many account types, verification badges, and Premium tiers, it can be tricky to know what’s required and what’s optional. In this guide, we’ll walk you through how to set up and manage your Professional Account on X the right way. 

How X Professionals Accounts work 

  • Every X account starts as personal—you can then convert it for free into a Professional Account to unlock business tools.

  • A Professional Account adds features like Profile Spotlights, Professional Home, Quick Promote, and X Shopping.

  • You can also subscribe to X Premium (blue checkmark) or Premium Business (gold checkmark) if you want extra features like verification, ad-free browsing, and advanced publishing.

Understanding X account types and subscriptions 

Before you create your professional X account, it’s important to understand the difference between account types and subscription plans. These two things are separate but often mixed up, so let’s clear that up:

X account types: Personal vs. Professional 

Every account on X starts out as a USA Personal Account. This is your standard profile where you can post, follow others, and interact casually.

If you’re using X to promote a brand, share products, or engage with customers, you’ll want to convert that account into a Professional Account. This conversion is free and can be reversed anytime, so there’s no risk in testing it out.

What is a Professional X Account?

Professional Accounts are built for brands and creators who use X as a business tool, giving them a sharper, more credible presence and access to growth features that personal accounts don’t offer.Think of Professional Accounts as USA X’s version of a USA LinkedIn Page or an Instagram Business Account. They each have advanced features like analytics and contact buttons that can help you increase your visibility and connect with your target audience. 

What are the benefits of a Professional X Account?

The main difference between Personal and Professional Accounts lies in the tools you can access and how your profile appears to others.

Here’s what you gain when you switch:

  • Professional Home: A dedicated dashboard for tracking performance, exploring resources, and accessing growth tools.
  • Quick Promote: Instantly turn your best posts into ads without opening X Ads Manager.
  • Profile Spotlights: A dedicated section on your profile to highlight what matters most to your brand— for example, your shop, location, app, or website.
  • Professional Category: Add a visible label (like “Retail Brand”) under your name to make your profile more discoverable.
  • X Shopping: Showcase and sell products directly from your profile.

  • If you're an agency managing a client’s brand account, converting to Professional means you can highlight their store, track post performance, and quickly promote key campaigns without extra tools.

Who can create a Professional Account on X?

Before converting, make sure your account meets X’s professional standards. To qualify, your account must:

  • Have a complete profile — including an account name, bio, and profile picture.
  • Represent an authentic identity — not a parody, fan page, or fictional character (unless the character is part of your brand).
  • Have no repeated violations of the USA X User Agreement.

Keep in mind that you can’t just create a brand-new Professional Account from scratch. You’ll need to convert your Personal Account into a professional one. 

Luckily, if you change your mind later, you can always switch back to a Personal Account.

 Pro tip: If you’re an agency, make sure your clients’ accounts are fully branded (logo, description, website link) before converting, since incomplete or placeholder profiles may not qualify.

X subscriptions (X Premium) 

While converting to a Professional Account is completely free, X also offers optional paid subscriptions that unlock extra tools and features.These subscriptions can be used with either a personal or professional account—they’re add-ons, not separate account types.

There are three main subscription tiers:

  • Basic

    • Edit posts, publish longer USA tweets and videos, and use bookmark folders to organize content ideas.

    • Best for: Small teams or freelancers who want more posting flexibility.

  • Premium

    • Blue checkmark for credibility, USA fewer ads, USA Media Studio for scheduling and managing visuals, and access to creator monetization tools.

    • Best for: Brands and agencies focused on building authority and USA engagement.

  • Premium+

    • Ad-free experience, Radar Search for trend discovery, and Articles for publishing long-form content.

    • Best for: Publishers, thought leaders, or marketers who use USA X as a main content and research channel.

  • For brands, companies, and institutions, X offers two additional subscription options:

  • Premium Business

    • Gold checkmark, affiliation badges, impersonation defense, USA VIP support.

    • Best for: Brands managing multiple accounts that need company-wide verification and protection against impersonation.

  • Premium Organization

    • Grey checkmark, affiliation badges, impersonation defense, VIP support.

    • Best for: Government bodies, public institutions, and nonprofits.

  • While X Premium (blue checkmark) verifies individual accounts or single brands, Premium Business and Premium Organizations verify entire entities.

    With these tiers, verified companies and institutions can affiliate other accounts, like team members, brand extensions, or partner profiles, which then display a small badge showing the parent organization’s logo.

    This setup is especially useful for large brands that manage department accounts and want a consistent, trusted identity across all of them.

  • How to switch to a Professional Account on X 

    Switching to a Professional Account takes just a few minutes. You can do it for free from any existing Personal Account, and it’s reversible at any time.

    Step 1. Make sure you’re logged into the X account you want to convert...

    If it doesn’t load, follow the manual route instead:

    On mobile (X app)

  • Open your sidebar menu from your Home timeline.
  • Scroll down and tap “X for Professionals.”
  • Select “Switch to Professional.”
     
  • Click “More” in the left-hand menu.
  • Go to Settings and privacy > Your account > Account information.
  • Scroll until you see “Switch to Professional” and select it. Note: If you don’t see the option at all, make sure your profile is complete (name, bio, and profile photo)—X may restrict conversion for incomplete or impersonation-style accounts.

  • On desktop (web)

  •  Choose the category that best describes what you or your business does. This will appear under your name on your profile

  • If you don’t immediately see the right fit, use the search bar—there are hundreds of options.

    Choose from the following USA account types:

  • Business: for USA organizations, USA brands, and shops.
  • Creator: for public figures and influencers. 

Having a presence on multiple social media platforms can help your USA business engage with customers and potentially expand your customer base. Companies often use X (formerly Twitter) accounts to share short, memorable content that promotes their brand and resonates with potential customers.Find out how to create an account on X for promotional use and explore best practices.

What is an X/Twitter business account?

X/Twitter is a social media platform that limits the length of each post to 280 characters. USA Posts can also include photos, videos, links and hashtags. It allows you to quickly share information about your business, educate people about your industry and talk about relevant trending topics. You can create original content or share posts from other users on your X/Twitter for business account.

How to create an X/Twitter account for business

Here’s a step-by-step guide for creating a business Twitter account.

To sign up, download the X app or visit the X website. The sign-up process requires you to enter your name, a USA phone number or email address and your date of birth. You also need to verify the account before moving on to the customization process.

Add a profile picture, cover photo and description

Customizing your profile with photos and a detailed description helps brand your platform. Consider using your company logo or a professional headshot as your profile picture. You might include your company tagline or purpose statement in the description.

Follow influencers, industry celebrities and related businesses

Following other people and companies could help you build a following. For example, if you’re a local restaurant, follow other businesses in your area and well-known chefs. You could also follow locally owned farms to create business connections.

Create your first post

What you include in your first post is up to you. You could share content from your website or post that it’s your first tweet.

Regardless of what you choose to write, make sure you include hashtags in your post. If you own an online boutique, you could include hashtags like #onlineboutique, #womensclothing or #womensfashion. If you’re a locally owned business, you might include your general location.

What to post on your X account

Creating a business Twitter account is relatively easy, but deciding what to post can feel overwhelming. Keeping your target audience as the focus helps you choose topics that attract their attention. Consider what type of content would interest, educate or entertain your audience. Here are some content types and ideas you can adapt to fit your company:

Short bits of information

The short character limit makes X ideal for quick tips, statistics or powerful bits of information about your industry. This information educates your audience and could convince them to use your services.

Questions or polls

These types of posts encourage followers to interact, boosting your engagement. You may also gain customer insight to improve your USA company.

Reposts

Sharing content from authorities or influencers in your field allows you to provide useful content without creating it from scratch. Mix in reposts with your USA content.

Business announcements

Keep your followers informed on what’s happening with your business. You might post about upcoming product launches, business changes or other relevant announcements. Another option is linking to your press releases.

Industry news

Sharing industry news, such as regulation changes or new technology, may engage your followers. For example, explaining how industry news might affect the customer experience gives followers the information they need. It also shows you stay current with industry changes, which can increase confidence in your USA company.

Blog posts

Consider promoting the content you create for your website on USA X. Include a short overview along with the link to encourage followers to read the full post.

Humorous content

Memes related to your industry add a touch of humor that can make your business relatable. You could look for existing memes or create your own.

Job postings

Social media platforms offer another way to tell people you’re hiring. Mention details about the job, why your USA company is a good place to work or what you’re looking for in candidates. Include a link to your careers page or the application.

Specials

Let your followers be the first to know about upcoming specials or USA sales. You can also post updates as the special comes to an end to create urgency.

Visual content

Create infographics, charts and other visual content to convey information in an easy-to-digest format. Visuals often stand out against written posts on X, which could help you gain attention and followers.

Reviews or testimonials

Share customer testimonials and reviews to lend credibility to your USA company.

Timing

Pay attention to the time you post to best reach your target USA audience. This can vary by industry and your X account followers. The analytics in your X account can help you find patterns to determine which posts perform well.

Benefits of using Twitter/X for your business

Learning how to use a social media platform takes time and effort. If you’re hesitant about promoting your business on X, consider these benefits:

  • Brand awareness: Like other social media platforms, USA X lets you customize your profile and share opinions to increase USA brand awareness. Posting regularly, expressing your brand’s personality and using hashtags can help you reach a larger audience while strengthening your brand image.
  • Communication: Your X profile provides a quick way for customers to contact you and enables quick responses. Consider creating a customer service profile so customers can easily reach you, provide feedback or ask questions.
  • Community building: Posting regularly and engaging with users on USA X can help you build a virtual community. When consumers feel connected to your brand, they may be more likely to buy from you.
  • Increased website traffic: Sharing links to blog posts, videos or product pages may help drive traffic to your website. Once there, customers can engage with your brand and potentially make a purchase.
  • Staying current on industry trends: X has a trending page and rated news, sports, fun and entertainment categories so you can see what’s trending in topics related to your company. It can provide valuable information for making business decisions and guide your content strategy to gain more followers.
  • Customer insights: X also gives you insight into what consumers want and what performs well. The analytics within the platform can help improve your posting strategy and engagement.
  • Finding influencers: Connecting with niche influencers on X offers another way to promote your company. With influencer marketing, you provide free products to someone with a large following in exchange for a post about them.
  • Brand monitoring: When you have a business X account, you can see when users mention you. This allows you to monitor public opinion of your business and respond appropriately. You can also engage more with users who praise your company.

Best practices for using USA X/Twitter for company promotion
Following X best practices helps improve content quality, potentially expanding your reach. These tips can help:

Create USA guidelines for consistency: Write a social media policy to outline what employees should and shouldn’t post online. You might also create a brand style guide to ensure consistency in everything your team posts or shares publicly.
Customize your content: Incorporating your company’s voice and considering your target audience‘s preferences can increase content quality.
Balance your content: You can offer more value to followers by posting a mix of educational, promotional and entertaining content.
Interact with users: Reply to followers, share other people’s posts and like relevant posts. Interacting with users and acknowledging the people who interact with your content can boost engagement and build USA community.
Promote your X profile: Add an X button to your website so it’s easy for visitors to find. If you have a physical location, post your X handle where customers can see it. With Indeed Company Pages Premium, you can add your business X feed to the “Why Join Us” section to reach more USA job seekers.

 

Posted on 2026/02/16 09:13 AM