Apple iPhone 17 Pro Max

iPhone 17 Pro, Max and Air: Release dates, colors and everything else you need to know about Apple's new phones

After seeing the changes coming with iOS 26, we're ready to finally see Apple's newest collection of smartphones: the iPhone 17 lineup. While that's still more than a month away — assuming Apple sticks to its usual release schedule — we haven't been left completely in the dark about what the new phones will look like. As with most unreleased iPhone models, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here's what we're expecting and what we can reasonably assume we'll get from Cupertino in September.

What are the latest iPhone 17 rumors and reports?
Again, not all iPhone rumors are created equal, and all should be taken with a grain of salt. The latest comes from a MacRumors report which says the internal battery pack of the new superthin iPhone Air (see below) is just 2.49mm thick — half the thickness of the iPhone 17 Pro battery. The leak was posted on the Korean-langauge Naver blog, where they show the alleged batteries of the iPhone 17 Air and 17 Pro side by side. The same account claimed the 17 Air's battery capacity was a mere 2,800 mAh, MacRumors notes. (That's below the battery capacity of current iPhone 16 models.)

When will the iPhone 17 series be announced?
Most years, the flagship smartphones are introduced in September. It's a little early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut. This family of smartphones may be the last to follow that trend, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.

What will the new iPhone 17 lineup include?
Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple's ultralight laptop designation. Bloomberg's Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple's new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that's what we know for now.

An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium. Other speculation had suggested that the Air would use a blend of aluminum and titanium, so the exact materials may not be known until the official announcement.

Each new roster includes a base model, but over the years, Apple shakes up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well.The new Pro iPhones are said to have a full-width "camera island" on the rear, which would mark the first time an Apple model opted for that design. This feature can be seen in the the purported iPhone 17 "spotted in the wild." The pics, highlighted on MacRumors, show a black cased iPhone (17 Pro?) with the distinct back panel. Is it the real deal? The dual angles lend a degree of credibility in a social media landscape increasingly polluted with AI-enhanced fakes, but your guess is as good as ours.

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE.

At the very least, it sounds like the iPhone 17 Air won't take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

We've also gotten what seems to be a reliable look at what the color lineup will be for the new smartphones. Macworld reported that the iPhone 17 will be available in black, white, steel gray, green, purple and light blue. The iPhone 17 Air will reportedly have four color options: black, white, light blue and light gold. While the Air colors will be less saturated, the visuals for the iPhone 17 Pro and iPhone 17 Pro Max will go bold. The options for the Pro models are expected to be black, white, gray, dark blue and orange.

On July 30, Tom's Guide highlighted an X post from Sony Dickson — a longtime and generally reliable leaker of unreleased iPhone information — showing "dummy" iPhone 17 models in the new colors that were the source of the aforementioned Macworld story. While these are literally just mock-ups — not real, leaked iPhones — it's interesting to see how the design and color rumors translate into a real-world look and feel.

What will iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and will match the name of each new operating system to the year it's released. So when the next wave of iPhones hits, they'll be running on iOS 26.

On the design side, the smartphone OS introduced during the big developer showcase took a contentious approach dubbed Liquid Glass. Apple has been scaling down the amount of transparency effects in the subsequent beta tests of iOS 26, but it will still have a glass-like visual.

The feature list includes big and small updates. On the more impactful side, the Phone and Photos apps have been redesigned. There will be several features leveraging artificial intelligence, such as live translation capabilities coming to Phone, FaceTime and Messages. Apple is also currently testing a sensitive content warning for child accounts that will freeze FaceTime video if nudity is detected by on-device machine learning tools. And the company is also launching Visual Intelligence, which will use AI to search for elements in an image.

iOS 26 also has a litany of minor, quality of life improvements. Group texts are getting support for polls. And for the slow risers out there, iOS 26 will finally let you escape the tyranny of the nine minute snooze alarm.

The next iOS is now available as a public beta. Here are our initial impressions of the Liquid Glass design and other new features. iOS 26 is compatible with all models back through iPhone 11.

Update, August 4, 2025, 5:23PM ET: Added latest battery leaks about the iPhone 17 models.

Update, August 1, 2025, 8:15AM ET: Added new photos showing potential iPhone 17 colors.

Update, July 30, 2025, 11:08AM ET: Added latest leaks and rumors about the iPhone 17, and updated information on the iOS 26 public beta.

Update, July 17, 2025, 4:40PM ET: Added latest information about iOS 26, possible materials for the Air, and the color options for the different models.

Update, March 17, 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

Update, April 11, 2025, 3:45PM ET: Added details from Front Page Tech's new video that claims to reveal details from a leaked iOS 19 build.

If you're a devoted iPhone owner like me, you'll be excited to check out all the exciting new updates coming to Apple's operating system this fall: iOS 26. The coolest change, in my opinion, is the new Liquid Glass design (think Windows Vista, but arguably more thoughtful), which looks to be Apple's largest visual update in years. We spent two weeks test-driving it — you can check out our detailed hands-on iOS 26 preview, or you can try it out yourself by downloading and installing the public beta, available now. (While the beta is open to the public and stable, always remember there's a degree of risk involved with beta software.) Not ready to upgrade your smartphone this year? No worries, we'll help you find out if your phone will be able to run iOS 26.

Last year, Apple didn't nix any iPhones from its eligibility list, but that's not the case for 2025 — a few models are getting cut this time. All iPhone 8 models and the iPhone X were the last to get the boot in 2023, and this year the 2018 models are getting left behind. If you have an ineligible device, you won't be able to download iOS 26 when it becomes available this fall.

We'll get to the bottom of which iPhones will support iOS 26 this year. To see what's coming with the latest OS and more, check out everything announced at Apple's WWDC June 9 event. One thing you shouldn't immediately expect is Apple's updated version of Siri, though the company is reportedly working on a 'stripped-down' AI chatbot to compete with ChatGPT.

What if I don't want to buy a new iPhone?
If you want to continue using your older iPhone that isn't supported by iOS 26, that's fine. However, you'll miss out on security updates which could potentially put your phone at risk for malware and other threats. Additionally, some apps may stop working if they require a certain version of iOS or later. And of course, you won't be able to access the latest features iOS 26 offers.

When will iOS 26 become available?
Apple usually rolls out its latest iOS in mid-September, just a few days before the new iPhones hit store shelves. Last year, it released iOS 18 on Monday, Sept. 16. Expect a confirmation of the release date at the iPhone 17 event, expected in early September.

iOS 26 features we're excited about
Liquid Glass design: Your home screen is getting revamped with new app icons, including dark mode and all-clear options. You'll also notice buttons with a new floating design. Liquid Glass was designed to make all of Apple's OSes more cohesive.

Phone app redesign: You'll finally be able to scroll through contacts, recent calls and voicemail messages all on one screen. It also comes with a new feature called Hold Assist that'll notify you when an agent comes to the phone so you can avoid the elevator music.

Live Translate: iOS 26 is bringing the ability to have a conversation via phone call or text message with someone who speaks another language. Live Translate will translate your conversation in real time.Polls feature: Coming to group messages in the Messages app, chat members will be able to create polls. This can help prevent the unwanted 30+ messages when it comes to deciding which restaurant you're meeting at this weekend.

You've seen all the changes coming to your iPhone and now you're desperately ready to upgrade to iOS 26 — but it's only August and the operating system won't be here until this fall. But I have good news: you can test out all the features now by downloading and installing Apple's public beta, which CEO Tim Cook says is (along with the other current beta operating systems) "by far the most popular developer betas we’ve had," 9to5Mac reports. You can also take a look at our preview of the iOS 26 public beta release, which shows off the fresh home and lock screen redesign. Called Liquid Glass, the new translucent look will extend across all of Apple's upcoming operating systems. The overhaul is one of several big changes coming to iOS, macOS, iPadOS and the rest of Apple's software suite, all of which were showcased during the company's WWDC keynote on June 9.

After overpromising on AI plans last year, Apple kept its iOS roadmap focused more on basic quality of life improvements this year. There are multiple useful additions coming to the Phone and Messages apps on your iPhone, for instance: Apple execs outlined the ability to weed out spam texts or other unknown senders and an option to hold your spot on a phone call when you've been waiting for a representative to pick up. Plus, a treasured feature that we took for granted is coming back (hint: it's in the Photos app).

Siri, meanwhile, is in a holding pattern. Apple has previously specified that its smarter voice assistant — first promised at WWDC 2024 — is delayed until some point "in the coming year," so you shouldn't expect any major changes in the current betas. But there are reports that Apple is aiming to give Siri a bigger brain transplant by basing it on third-party artificial intelligence models like OpenAI's ChatGPT or Anthropic's Claude, which could make 2026 a pivotal year. The company is also reportedly working on a 'stripped-down' AI chatbot to rival ChatGPT.

With each beta, it seems like additional new improvements are popping up, like this FaceTime feature that'll freeze your video if it detects nudity. Most newer iPhone models are eligible to download iOS 26 (both the betas and final version). Want to see the full list of new features coming this fall? Read on.

The current iPhone operating system is iOS 18, and Apple is still actively updating it — version 18.6 was just recently released. But don't expect to see iOS 19. Instead, Apple is skipping the numbering ahead to iOS 26 later this year. The company has decided to line up its iOS version numbers with a year-based system, similar to car model years. So while iOS and its sibling operating systems will be released in late 2025, they're all designated "26" to reflect the year ahead. (Meanwhile, iOS 18 is still getting new versions this summer, too.)

What is Liquid Glass design?
Let's be honest. Out of everything announced at WWDC this year, the new Liquid Glass design was the star of the show. The iPhone's home and lock screens have looked pretty much the same year after year — the last exciting thing (in my opinion) was the option to add your own aesthetic to your home screen by customizing your apps and widgets. So seeing the home and lock screens' new facelift is refreshing.

So what exactly is Liquid Glass? Apple calls it a "new translucent material" since, well, the apps and widgets are clear. However, the screen can still adapt to dark and light modes, depending on surroundings. You'll also notice buttons with a new floating design in several apps, like Phone and Maps. They're designed to be less distracting than the current buttons, but are still easy to see. While the design overhaul has proven to be controversial since its announcement, some — including Engadget's own Devindra Hardawar — like the new direction, even if it's somewhat reminiscent of Microsoft's translucent Windows Vista Aero designs from nearly twenty years ago.

That said, as of the release of the iOS 26 beta 2, Apple has already incorporated some user feedback into the design, dialing back the transparency in at least some places. And while it will continue to evolve, Apple users won't be able to escape it: Liquid Glass was designed to make all of Apple's OSes more cohesive. Here's a look at how the translucent aesthetic will look with the new macOS Tahoe 26 on your desktop.

What are the new and notable features of iOS 26?
iOS 26 has a laundry list of new features. Among the most worthwhile:

Live Translation in Phone, FaceTime and Messages: iOS 26 is bringing the ability to have a conversation via phone call or text message with someone who speaks another language. Live Translation will translate your conversation in real time, which results in some stop-and-go interactions in the examples Apple shared during its presentation.

Polls in group chats: Tired of sorting through what seems like hundreds of messages in your group chat? You and your friends will soon be able to create polls in group messages for deciding things like which brunch spot you're eating at or whose car you're taking on a road trip.

Filtering unknown senders in Messages: If you haven't received spam texts about unpaid tolls or other citations, you're lucky. For those of us who have, those annoying messages will soon be filtered away in a separate folder.

Visual Intelligence: Similar to a reverse Google image search, this new feature will allow you to search for anything that's on your iPhone screen. For instance, if you spot a pair of shoes someone is wearing in an Instagram photo, you can screenshot it and use Visual Intelligence to find those shoes (or similar ones) online.

Photos tabs are back: For anyone who's still frustrated with the Photos changes made last year, you'll be happy to know that your tabs are coming back. Library and Collections will have their own separate spaces so you don't have to scroll to infinity to find what you're looking for.

FaceTime "Communication Safety" feature: A newer addition to iOS 26 appears to be the FaceTime "Communication Safety" feature that pauses communications if and when nudity is detected. The feature appears to be a child safety feature that uses on-device detection, thus obviating any cloud-based privacy issues.

Not listed here are the presumed new iPhone 17 models (or maybe iPhone 26?) that are all but certain to be announced and released in September.

How to install iOS 26 beta
The iOS 26 public beta is now available to download via the Apple Beta Software Program. If you're not already a member, you'll need to sign up to try out all the latest features. Just visit beta.apple.com and sign up with your phone number or email address. It's free.

Once you're in, you can install it by going to Settings > General > Software Update and selecting iOS 26 public beta.A word of caution: Don't sign up with your main iPhone unless you're OK with any risks that occur with using an OS that isn't finalized.When will the final version of iOS 26 be released?
iOS 26 will be released to the public this fall. It usually comes in September, within a week of the Apple iPhone event. Last year, it rolled out to iPhone users on September 16 — exactly one week after the iPhone 16 lineup was announced.

If you're more interested in the Apple Intelligence features coming, here's everything Apple revealed for iOS, macOS and more during WWDC. Also, check out how iOS 26 screenshots could be an intriguing preview of Apple's delayed Siri rework.

Update, August 4: Noted that Apple is reportedly working on a ChatGPT rival.

Update, August 1: Added quote from Tim Cook about iOS 26.

Update, July 31: Noted that iOS 18.6 is now available.

Update, July 24: Noted the iOS 26 public beta is now available.

Update, July 3: Noted new FaceTime feature found in the developer beta.

Update, June 30: Noted ongoing iOS 18 releases, and reports that Apple is considering additional external LLMs for Siri.

Update, June 25: Noted changes added in iOS 26 beta 2.

A few months since WWDC 2025, and Apple is shifting its OS update from developers to brave members of the public. Yesterday, the company launched the public beta version of all its operating systems, now all under the umbrella of "26", making my job a little bit easier.

I’ve been testing the iOS 26 beta, which (like the rest) centers on a major design shift to Liquid Glass, with transparent overlapping elements and fluid animations. While it looks different, Apple’s focus seems to be familiarity and guiding the user in how to use its hardware, across mobile, PC and the rest.

In iOS 26 specifically, key updates include a relocated search bar, improved Visual Intelligence for screenshots and boosted performance across many Apple Intelligence features, like voice note transcription, Genmoji and Image Playground (even if it thinks I’m entirely bald).The Camera app has been redesigned, Apple Music gains AutoMix and Messages offers more engaging options, with custom backgrounds and live translation. However, while the update focuses heavily on design and system consistency, new Siri enhancements aren’t here yet

Posted on 2025/08/05 06:21 PM